Despite Continued Growth, Low Prices for PV Technology Are Hampering the Maturation of the Solar Power Industry, According to Navigant
Average PV module selling prices at the first point of sale declined
“Low prices and generous tariffs have led directly to the expectation of even lower prices, even as manufacturing capacities have increased and new market entrants have flooded the industry, most assuming that the outcome would be high profits,” says Paula Mints, director of solar research. “For technology suppliers, the expectation that prices will consistently decrease has led to painful consolidation and failure. Certainly, selling less and losing less would be in the industry’s best interests. Historically, however, the PV industry has behaved in a manner that indicates growth is the desired state, even if this growth is unprofitable. All this aside, solar is not going away and will play an important part in the future energy mix.”
PV prices began declining sharply in 2009, as technology suppliers in
The report, “Analysis of Worldwide Markets for Solar Products and Five-Year Application Forecast 2011/2012”, analyzes the global markets for solar power, specifically the PV sector, including in-depth analysis of its 41 applications. The drivers and inhibitors for future growth are examined, along with the macroeconomic and policy factors that will influence the industry over the next several years. In addition, market forecasts are included for the major solar PV application segments through 2021, and for specific technologies, including CPV, CSP, and high concentration PV, through 2016. The report also provides forecasts for the overall PV market by region through 2014, under reduced incentive, conservative, and aggressive scenarios. An Executive Summary of the report is available for free download on the website.
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* The information contained in this press release concerning the report, “Analysis of Worldwide Markets for Solar Products & Five-Year Application Forecast 2011/2012”, is a summary and reflects Navigant’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Navigant does not undertake any obligation to update any of the information contained in this press release or the report.